Your products, in motion.
A social ad video and a product page video for each.

1. 0–3 sClose on the plaid as the open coat swings, then the camera pulls back to full length.
2. 3–8 sFull-length walk while the headline sets in a condensed editorial serif.
3. 8–10 sA turn to the vertical back seam and vent.
4. 10–15 sCut to the coat belted at the waist, hands in the welt pockets; product name and Gap wordmark.

On-screen type: New arrivals. → Soft wool-blend twill. → Wool-Blend Plaid Trench Coat.

Sound: Fingerpicked acoustic guitar and soft percussion; no voice-over.

1. 0–3 sLow on the wide legs swinging mid-stride, rising to full length.
2. 3–8 sFull-length walk with the headline beside her.
3. 8–11 sOne continuous turn: side, then the plain back.
4. 11–15 sBack to the front, hands into the slant pockets; product name and Gap wordmark.

On-screen type: Soft fleece. → VintageSoft Baggy Wide-Leg Sweatpants.

Sound: Upbeat instrumental groove; no voice-over.

1. 0–3 sMid shot as her hand slides into the kangaroo pocket; “VintageSoft.”
2. 3–10 sFull-length walk with the headline, then a turn to the back and the hood.
3. 10–15 sHood up as the camera moves closer; product name and Gap wordmark.

On-screen type: VintageSoft. → Softer than soft. → VintageSoft Wedge Zip Hoodie.

Sound: Acoustic guitar-led instrumental; no voice-over.